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The objective for this poster was to communicate essential information while simultaneously creating an artistically eye-catching visual piece. Banff Farmer’s Market is a annual event that only occurs weekly during summer months. This event offered the inspiration to create a visual communication piece that captures the essence of Banff.

This poster endeavors to pique the curiosity of visitors’ and motivate tourists and locals to attend the market. My goal was to create a graphic work that I (and hopefully visitors) would want to take home as a travel souvenir. The essence of Banff is symbolized in the silhouette of iconic Rundle Mountain, diverse wildlife, and the sun generating colors of nature. The Banff Market information is contained within the outline of an apple to focus the eye and highlight the details. This design was created using Adobe Photoshop and Illustrator.